This article offers insights into how black and white TV sets were sold in France from 1948 to the mid 80s. During this period, the black and white television set shifted from being an expensive and breakable technical object to a commonplace, mass consumer durable good. The article illustrates this process.

Additional Metadata
Keywords television, retailer, consumption, France, black and white TV set
Publisher Netherlands Institute for Sound and Vision
Journal VIEW Journal
Rights Each article is copyrighted © by its author(s) and is published under license from the author(s).When a paper is accepted for publication, authors will be requested to agree with the Creative Commons Attribution-Noncommercial-No Derivative Works 3.0 Netherlands License
Note VIEW Journal of European Television History and Culture; Vol 2, No 4 (2013): Hidden Professions of Television; 79-88
Citation
Gaillard, Isabelle. (2013). An Unknown, but Key Player in the Television Market: The Television Retailer and the Case of Black and White TV Sets in France (1950-1987). VIEW Journal, 2(4), 79–88.

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