This contribution aims at discussing policies of convergence as well as at questioning whether the current strategies really exploit the options of digital media to its full potential – especially with regard to transmedia-storytelling, interactivity, participation and networking. By the paradigm of the 'European Culture Channel' ARTE, we draw a sketch of the portfolio of existing and emerging new formats and user practices. In the second part, we examine one specific genre from this context: the web-or trans-media-documentary. Taking Prison Valley as a case study, we consider transformations on both the macro and the micro level. Eventually, we question whether ARTE fulfils its promise to be the first "100% bi-medial channel" (ARTE mission statement), or whether it promotes an 'extended side-by-sideness' of devices and practices – some first steps towards the synergetic potential of media convergence.

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Keywords Convergence, second screen, transmedia story-telling, web-documentary, interactivity, participation
Publisher Netherlands Institute for Sound and Vision
Journal VIEW Journal
Rights Each article is copyrighted © by its author(s) and is published under license from the author(s).When a paper is accepted for publication, authors will be requested to agree with the Creative Commons Attribution-Noncommercial-No Derivative Works 3.0 Netherlands License
Note VIEW Journal of European Television History and Culture; Vol 3, No 6 (2014): Convergent Television(s); 78-94
Citation
Wiehl, Anna. (2014). ARTE: French-German Experiments in Crossing the Borders. 'One Media – Three Screens' Convergence and Interactivity at its Full Potential?. VIEW Journal, 3(6), 78–94.

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