This article focuses on one of the most ground-breaking technological attempts in creating novel immersive media environments for heightened televisual user experiences: 3DTV, a Network of Excellence funded by the European Commission 6th Framework Information Society Technologies Programme. Based on the theoretical framework outlined by the works of Jonathan Crary and Brian Winston, and on empirical data obtained from author’s fieldwork and laboratory visit notes, as well as discussions with practitioners, the article explores the history of stereoscopic vision and technological progress related with it, and looks for possible reasons of 3DTV’s dramatic commercial failure.

Additional Metadata
Keywords Stereoscopic Vision, 3DTV, Immersive Media, Media Archaeology
Publisher Netherlands Institute for Sound and Vision
Journal VIEW Journal
Rights Each article is copyrighted © by its author(s) and is published under license from the author(s). When a paper is accepted for publication, authors will be requested to agree with the Creative Commons Attribution-Noncommercial-No Derivative Works 3.0 Netherlands License.
Note VIEW Journal of European Television History and Culture; Vol 4, No 7 (2015): Archaeologies of Tele-Visions and -Realities; 99-109
Citation
Mehrabov, Ilkin. (2015). Immersive Televisual Environments: Spectatorship, Stereoscopic Vision and the Failure of 3DTV. VIEW Journal, 4(7), 99–109.

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