Critically Acclaimed and Cancelled: FX's The Bridge, Channel as Brand and the Adaptation of Scripted TV Formats
This article uses The Bridge (FX, 2013–2014), an adaptation of the Danish-Swedish series Broen/Bron (SVT1/DR1, 2011-), to explore the ways in which the brand identities of channels shape the adaptation process for scripted television formats. By situating The Bridge in the broader context of FX’s effort to maintain a coherent brand identity, the author argues that producers were not attempting to repurpose Broen/Bron’s narrative for the American audience. Rather, the network wanted to provide its traditionally young and masculine audience with another ‘muscular’ crime series while appealing to additional demographics in the hopes of expanding the channel’s overall viewership.
|Keywords||cable television, The Bridge, FX Networks|
|Publisher||Netherlands Institute for Sound and Vision|
|Rights||Each article is copyrighted © by its author(s) and is published under license from the author(s).When a paper is accepted for publication, authors will be requested to agree with the Creative Commons Attribution-Noncommercial-No Derivative Works 3.0 Netherlands License|
|Note||VIEW Journal of European Television History and Culture; Vol 5, No 9 (2016): TV Formats and Format Research: Theory, methodology, history and new developments; 116-125|
Wayne, Michael L. (2016). Critically Acclaimed and Cancelled: FX's The Bridge, Channel as Brand and the Adaptation of Scripted TV Formats. VIEW Journal, 5(9), 116–125.
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