Despite the growing number of publications on television formats, specific theorisations regarding formats and format adaptation, in particular, are still rare. In this article, I introduce a synthesizing approach for studying format appropriation. Drawing on format study, media industry research and structuration theory, I suggest that television formats should be understood and studied as a process of cultural negotiation in which global influences and local elements amalgamate on various levels of television culture (i.e., production, text, and reception); every level includes several sites of symbolic or actual negotiation. These sites emerge in the duality of structure and human agency.

Additional Metadata
Keywords television format, methodology, format adaptation, media industry research, structuration theory
Publisher Netherlands Institute for Sound and Vision
Journal VIEW Journal
Rights Each article is copyrighted © by its author(s) and is published under license from the author(s).When a paper is accepted for publication, authors will be requested to agree with the Creative Commons Attribution-Noncommercial-No Derivative Works 3.0 Netherlands License
Note VIEW Journal of European Television History and Culture; Vol 5, No 9 (2016): TV Formats and Format Research: Theory, methodology, history and new developments; 60-71
Citation
Keinonen, Heidi. (2016). Television Format As a Site of Cultural Negotiation: Studying the Structures, Agencies and Practices of Format Adaptation. VIEW Journal, 5(9), 60–71.

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