In-vision continuity announcers have played central – yet understudied – roles in early television history. Through their performances on and off the screen, they mediated the identity of the televisual medium in the 1950s and 1960s, popularizing it as a medium of sound and vision, a domestic and gendered medium as well as a national and transnational institution.Focusing primarily on Dutch and Romanian female in-vision continuity announcers in the 1950s and 60s and making extensive comparisons with other countries in Europe, this article illustrates how these early professionals of television performed as part of a European-wide phenomenon of defining the identity of the new televisual medium.

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Keywords in-vision continuity announcers, European television history, Netherlands, Romania
Publisher Netherlands Institute for Sound and Vision
Journal VIEW Journal
Rights Each article is copyrighted © by its author(s) and is published under license from the author(s).When a paper is accepted for publication, authors will be requested to agree with the Creative Commons Attribution-Noncommercial-No Derivative Works 3.0 Netherlands License
Note VIEW Journal of European Television History and Culture; Vol 2, No 4 (2013): Hidden Professions of Television; 51-67
de Leeuw, Sonja, & Mustata, Dana. (2013). In-Vision Continuity Announcers: Performing an Identity for Early Television in Europe. VIEW Journal, 2(4), 51–67.

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