Music genres rooted in folklore have often been interpreted as ideological manoeuvres to forge a sense of national identity (Gordy, Mihailescu, Baker, Cash). This article explores formalized folklore performances of muzică populară as forms ‘media rituals’ (Couldry), and focuses on the role that television has played in establishing the genre as we know it today. It analyses the link between muzică populară as rooted in mass participation activities during communism, and ‘media rituals’ as framed on television (Couldry), indiscriminately and democratically involving the entire population that it addresses (and is available beyond that).

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Keywords Song to Romania, folklore, music genres, nationalism
Publisher Netherlands Institute for Sound and Vision
Journal VIEW Journal
Rights Each article is copyrighted © by its author(s) and is published under license from the author(s).When a paper is accepted for publication, authors will be requested to agree with the Creative Commons Attribution-Noncommercial-No Derivative Works 3.0 Netherlands License
Note VIEW Journal of European Television History and Culture; Vol 3, No 5 (2014): Television Histories in (Post)Socialist Europe; 35-49
Urdea, Alexandra. (2014). Folklore Music on Romanian TV. From State Socialist Television to Private Channels. VIEW Journal, 3(5), 35–49.

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