This article focuses on one of the most ground-breaking technological attempts to create a novel immersive media environment for a heightened televisual user experience: 3DTV, a Network of Excellence project that was funded by the European Commission 6th Framework Information Society Technologies Programme. Based on the theoretical framework mainly outlined in the works of Jonathan Crary and Brian Winston, and on empirical data obtained from the author’s laboratory visit notes and discussions with 3DTV practitioners, this article explores the claimed novelty of 3DTV through a focus on the history of stereoscopic vision and addresses the inconsistency between the research project’s expected and actual results.

Stereoscopic vision, 3DTV, immersive media, media archaeology
Netherlands Institute for Sound and Vision
VIEW Journal
Authors who publish with this journal agree to the following terms:Authors retain copyright and grant the journal right of first publication with the work simultaneously licensed under a Creative Commons Attribution License (CC BY-SA 4.0) that allows others to share the work with an acknowledgement of the work's authorship and initial publication in this journal.Authors are able to enter into separate, additional contractual arrangements for the non-exclusive distribution of the journal's published version of the work (e.g., post it to an institutional repository or publish it in a book), with an acknowledgement of its initial publication in this journal.Authors are permitted and encouraged to post their work online (e.g., in institutional repositories or on their website) prior to and during the submission process, as it can lead to productive exchanges, as well as earlier and greater citation of published work (See The Effect of Open Access).
VIEW Journal of European Television History and Culture; Vol 4, No 7 (2015): TV Archaeologies; 99-109

Mehrabov, Ilkin. (2015). Novel Televisual Environments: Immersive Spectatorship and the Future of Stereoscopic 3DTV. VIEW Journal, 4(7), 99–109. doi:10.18146/2213-0969.2015.jethc084