This article discusses how social media affect German public service broadcasting (PSB) in terms of PSB’s efforts to reach younger audiences in the digital age. Since social media play a significant role for younger media users, German PSB is attempting to integrate social media into television (commonly referred to as social TV). Social TV has the ability to develop into fairly integrated multiplatform application systems that are driven by the logic of social media. One example is the content network funk, launched by ARD and ZDF in 2016. The content network’s shows demonstrate a changed television-audience relationship within the social media environment. I will analyze this changed television-audience relationship in terms of the way it addresses audience engagement due to its policy of participation.

Additional Metadata
Keywords media studies, social TV, German public service broadcasting, public television, social media, multiplatform, audience participation
Publisher Netherlands Institute for Sound and Vision
Persistent URL dx.doi.org/10.18146/2213-0969.2019.jethc178
Journal VIEW Journal
Rights Authors who publish with this journal agree to the following terms:Authors retain copyright and grant the journal right of first publication with the work simultaneously licensed under a Creative Commons Attribution License that allows others to share the work with an acknowledgement of the work's authorship and initial publication in this journal.Authors are able to enter into separate, additional contractual arrangements for the non-exclusive distribution of the journal's published version of the work (e.g., post it to an institutional repository or publish it in a book), with an acknowledgement of its initial publication in this journal.Authors are permitted and encouraged to post their work online (e.g., in institutional repositories or on their website) prior to and during the submission process, as it can lead to productive exchanges, as well as earlier and greater citation of published work (See The Effect of Open Access).
Note VIEW Journal of European Television History and Culture; Vol 8, No 16 (2019); 98-109
Citation
Stollfuß, Sven. (2019). German Public Television, Social Media and Audience Engagement. VIEW Journal, 8(16), 98–109. doi:10.18146/2213-0969.2019.jethc178