From the West to the Kremlin and Back. Development Paths of Foreign Products on Russian Television
VIEW Journal , Volume 9 - Issue 17 p. 35- 42
In the last years the arrival of international OTT providers and the development of national online digital platforms have deeply changed the Russian television environment. The constant need of both national self-affirmation and new contents has led to the development of different paths of content creation. In particular, foreign ready-made contents follow three paths: adaptation, localization and ‘Russification’, depending on their genre. The ‘Russification’ process is the most peculiar one and consists in the re-creation of a foreign product with local resources. The article will give the reader some key-concept to understand some of the most popular ‘Russification’ attempts, from the very first (The Nanny) to the most contemporary (Adaptation).
|television studies, tv series, remake, Russian television, global TV|
|Netherlands Institute for Sound and Vision|
|Authors who publish with this journal agree to the following terms:Authors retain copyright and grant the journal right of first publication with the work simultaneously licensed under a Creative Commons Attribution License (CC BY-SA 4.0) that allows others to share the work with an acknowledgement of the work's authorship and initial publication in this journal.Authors are able to enter into separate, additional contractual arrangements for the non-exclusive distribution of the journal's published version of the work (e.g., post it to an institutional repository or publish it in a book), with an acknowledgement of its initial publication in this journal.Authors are permitted and encouraged to post their work online (e.g., in institutional repositories or on their website) prior to and during the submission process, as it can lead to productive exchanges, as well as earlier and greater citation of published work (See The Effect of Open Access).|
|VIEW Journal of European Television History and Culture; Vol 9, No 17 (2020); 35 - 42|
Prati, Elena. (2020). From the West to the Kremlin and Back. Development Paths of Foreign Products on Russian Television. VIEW Journal, 9(17), 35–42. doi:10.18146/view.214