This article will analyse the textual features of two recent and successful Nickelodeon shows, both of which incorporate digital and social technologies into their sitcom-style format. Aimed at a tween-girl audience, these ‘convergence comedies’ complicate traditional notions of media spectatorship and the distinctions between media producers and consumers as audiences are invited to participate in the processes of production. While media convergence is built into the visual style of both shows, the shows themselves converge to create a shared fictional world, dubbed the ‘Schneiderverse’, which traverses the boundary between the real and the fictional. It will be considered how the audience’s media experience could be enriched through immersion in the online spaces associated with the texts.

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Keywords Convergence, Transmedia Storytelling, Multiplatforming, Nickelodeon, Performative Participation, Media Experience, Tween TV
Publisher Netherlands Institute for Sound and Vision
Journal VIEW Journal
Rights Each article is copyrighted © by its author(s) and is published under license from the author(s).When a paper is accepted for publication, authors will be requested to agree with the Creative Commons Attribution-Noncommercial-No Derivative Works 3.0 Netherlands License
Note VIEW Journal of European Television History and Culture; Vol 3, No 6 (2014): Convergent Television(s); 95-109
Dare-Edwards, Helena Louise. (2014). ‘The Schneiderverse’: Nickelodeon, Convergent Television and Transmedia Storytelling. VIEW Journal, 3(6), 95–109.

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