Despite the growing number of publications on television formats, specific theorisations regarding formats and format adaptation, in particular, are still rare. In this article, I introduce a synthesizing approach for studying format appropriation. Drawing on format study, media industry research and structuration theory, I suggest that television formats should be understood and studied as a process of cultural negotiation in which global influences and local elements amalgamate on various levels of television culture (i.e., production, text, and reception); every level includes several sites of symbolic or actual negotiation. These sites emerge in the duality of structure and human agency.

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Keywords television format, methodology, format adaptation, media industry research, structuration theory
Publisher Netherlands Institute for Sound and Vision
Journal VIEW Journal
Rights Each article is copyrighted © by its author(s) and is published under license from the author(s).When a paper is accepted for publication, authors will be requested to agree with the Creative Commons Attribution-Noncommercial-No Derivative Works 3.0 Netherlands License
Note VIEW Journal of European Television History and Culture; Vol 5, No 9 (2016): TV Formats and Format Research: Theory, methodology, history and new developments; 60-71
Keinonen, Heidi. (2016). Television Format As a Site of Cultural Negotiation: Studying the Structures, Agencies and Practices of Format Adaptation. VIEW Journal, 5(9), 60–71.

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