This article analyses transmedia as a non-fictional social phenomenon, discussing the significance of participation, documentary, and community media. Specifically, the article conceptualises transmedia through the lens of charity politics. To do so, I use the Comic Relief charity campaign in the UK to trace how the socials traditions, ways of life and sensibilities associated with Red Nose Day have evolved into emerging digital technologies to shape this charity campaign across the borders of multiple media platforms. Embracing how social specificity informs non-fictional transmedia, I position ‘infotainment’ as a key conceptual basis of non-fictional transmedia, showing how audiences follow the ‘ethos’ of Red Nose Day across multiple media.

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Keywords Transmedia, Red Nose Day, Documentary, Participation, Community Media, Social Media
Publisher Netherlands Institute for Sound and Vision
Journal VIEW Journal
Rights Each article is copyrighted © by its author(s) and is published under license from the author(s). When a paper is accepted for publication, authors will be requested to agree with the Creative Commons Attribution-Noncommercial-No Derivative Works 3.0 Netherlands License.
Note VIEW Journal of European Television History and Culture; Vol 5, No 10 (2016): Non-fiction Transmedia; 87-96
Freeman, Matthew. (2016). Small Change – Big Difference: Tracking the Transmediality of Red Nose Day. VIEW Journal, 5(10), 87–96.

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