While the development of commercial television advertising in Britain is often framed in the context of the American model, this paper will argue that London advertising agencies looked across the Channel to French and Dutch production companies and personnel, particularly in the first five years of commercial television, from 1955-1960.  Using case studies, this paper will illustrate the involvement of these Continental companies and personnel on the production of advertising films for British commercial television, and identify the reasons why they were replaced by their British counterparts from the early 60s.

Additional Metadata
Keywords television, advertising, UK film production, television history
Publisher Netherlands Institute for Sound and Vision
Journal VIEW Journal
Rights Each article is copyrighted © by its author(s) and is published under license from the author(s). When a paper is accepted for publication, authors will be requested to agree with the Creative Commons Attribution-Noncommercial-No Derivative Works 3.0 Netherlands License.
Note VIEW Journal of European Television History and Culture; Vol 6, No 11 (2017): History of Private and Commercial Television in Europe; 70-80
Payne, Alison Jane. (2017). ‘The growing practice of calling in continental film groups’: The European influence on production of early British TV advertising. VIEW Journal, 6(11), 70–80.