This study provides a glimpse into the cultural history of this popular medium for the period 1944-2016. From the “golden age” of communist era television during which TV was hailed as a main cultural force for education and entertainment and simultaneously taunted as a tool of propaganda, censorship and political control, we will trace the unprecedented “boom” in commercial TV channels at the offset of the transition, with its often questionable quality, leading to the emergence of several serious contenders on the broadcasting scene, both in terms of their financial value and in terms of power over public opinion.

Additional Metadata
Keywords Television, Bulgaria, history, Communism, Post-communism
Publisher Netherlands Institute for Sound and Vision
Journal VIEW Journal
Rights Each article is copyrighted © by its author(s) and is published under license from the author(s). When a paper is accepted for publication, authors will be requested to agree with the Creative Commons Attribution-Noncommercial-No Derivative Works 3.0 Netherlands License.
Note VIEW Journal of European Television History and Culture; Vol 6, No 11 (2017): History of Private and Commercial Television in Europe; 6-21
Ibroscheva, Elza, & Raicheva-Stover, Maria. (2017). East Meets West: The Cultural History of Television in Bulgaria. VIEW Journal, 6(11), 6–21.