This article studies the conception of the typographer in the French graphic design magazine Arts et métiers graphiques, published in the interwar period. For the magazine’s editors, the designer was both an artist and a trained craftsman who was dedicated enough to face the particular challenges posed by typography. Moreover, the fruit of his work merited legal protection through copyrights. All of this points to a conception of the designer as a self-determined individual with a particular style. This view may be typical of the French conception of modern typography in that period. It is one that stands in contrast to the logic of often anonymous, collective design propagated in the New Typography of the Central-European avant-gardes. Moreover, in addition to individual creative endeavours, the French conception favoured a design practice that reconciled innovation and tradition, and artistry and craftsmanship.

Additional Metadata
Keywords Arts et métiers graphiques, Charles Peignot, French typography, interwar design
Publisher Netherlands Institute for Sound and Vision
Persistent URL dx.doi.org/10.18146/2213-7653.2016.270
Journal Tijdschrift voor Mediageschiedenis
Rights Authors who publish with this journal agree to the following terms:Authors retain copyright and grant the journal right of first publication with the work simultaneously licensed under a Creative Commons Attribution License (CC BY-SA 4.0) that allows others to share the work with an acknowledgement of the work's authorship and initial publication in this journal.Authors are able to enter into separate, additional contractual arrangements for the non-exclusive distribution of the journal's published version of the work (e.g., post it to an institutional repository or publish it in a book), with an acknowledgement of its initial publication in this journal.Authors are permitted and encouraged to post their work online (e.g., in institutional repositories or on their website) prior to and during the submission process, as it can lead to productive exchanges, as well as earlier and greater citation of published work (See The Effect of Open Access).
Note TMG Journal for Media History; Vol 19, No 2 (2016): Typografie in mediahistorisch perspectief; 1-15
Citation
van Gansen, Kristof. (2016). 'Plaidoyer pour le graphiste' Arts et métiers graphiques and the French Typographer as an Artist and Craftsman. Tijdschrift voor Mediageschiedenis, 19(2), 1–15. doi:10.18146/2213-7653.2016.270