Bringing the Multiplex to Antwerp: A Battle of Two Giants
This article investigates the introduction of the first multiplex in Antwerp, Belgium. Within Europe, Belgium has traditionally been a leader in multiplex developments. Despite Antwerp’s powerful position in terms of national film exhibition and distribution, the city’s first multiplex arrived relatively late. By investigating the struggles of two major exhibitors in the late 1980s and early 1990s, this case of Antwerp connects to findings for other countries (particularly the UK and the US) concerning the effect of multiplexes on local exhibition structures and cinemagoing practices. In addition, it demonstrates how the specific time and location of the introduction of the city’s first multiplex were dictated by the particularities of the local exhibition market, including its structure, its economic and political key players and its integration into the city’s urban infrastructure.
|Keywords||multiplex, Antwerp, Belgium, film exhibition, cinema history|
|Publisher||Netherlands Institute for Sound and Vision|
|Journal||Tijdschrift voor Mediageschiedenis|
|Rights||Authors who publish with this journal agree to the following terms:Authors retain copyright and grant the journal right of first publication with the work simultaneously licensed under a Creative Commons Attribution License that allows others to share the work with an acknowledgement of the work's authorship and initial publication in this journal.Authors are able to enter into separate, additional contractual arrangements for the non-exclusive distribution of the journal's published version of the work (e.g., post it to an institutional repository or publish it in a book), with an acknowledgement of its initial publication in this journal.Authors are permitted and encouraged to post their work online (e.g., in institutional repositories or on their website) prior to and during the submission process, as it can lead to productive exchanges, as well as earlier and greater citation of published work (See The Effect of Open Access).|
|Note||TMG Journal for Media History; Vol 21, No 1 (2018): New Cinema History in the Low Countries and Beyond; 76-101|
Lotze, Kathleen. (2018). Bringing the Multiplex to Antwerp: A Battle of Two Giants. Tijdschrift voor Mediageschiedenis, 21(1), 76–101. doi:10.18146/2213-7653.2018.339