The Geesink studio, which was named after its director Joop Geesink and operated between1942 till 1972, specialised in puppet animation under the name of Dollywood. It also producedlive-action films under the name of Starfilm. Geesink produced hundreds of commercials forclients all over the world. It approached advertisements as a form of entertainment. This articleanalyses how Geesink commercials appropriated various genres of entertainment such asmusicals, westerns and comedies and used them for advertising purposes. The size and internationalclientele of the Geesink films suggests that Dutch cinema should not only be identifiedwith the genre of documentaries, as is usually the case, but it should also be recognisedfor great achievements in entertainment. With their high entertainment value, commercial success and American approach, Geesink films therefore occupy a special place within Dutchfilm history.

Netherlands Institute for Sound and Vision
Tijdschrift voor Mediageschiedenis
Authors who publish with this journal agree to the following terms:Authors retain copyright and grant the journal right of first publication with the work simultaneously licensed under a Creative Commons Attribution License (CC BY-SA 4.0) that allows others to share the work with an acknowledgement of the work's authorship and initial publication in this journal.Authors are able to enter into separate, additional contractual arrangements for the non-exclusive distribution of the journal's published version of the work (e.g., post it to an institutional repository or publish it in a book), with an acknowledgement of its initial publication in this journal.Authors are permitted and encouraged to post their work online (e.g., in institutional repositories or on their website) prior to and during the submission process, as it can lead to productive exchanges, as well as earlier and greater citation of published work (See The Effect of Open Access).
TMG Journal for Media History; Vol 15, No 1 (2012): Animatie; 74-101

Ripmeester, Leenke. (2012). Entertainment from the Netherlands: the Geesink collection. Tijdschrift voor Mediageschiedenis, 15(1), 74–101. doi:10.18146/tmg.416