Film festivals, co-production markets, and international art cinema: scrutinizing the matchmaker model of CineMartThis article scrutinizes the way artistic and commercial interests are combined at contemporary film festival markets. It focuses on one particular format, the co-production market, during which filmmakers can present their projects to potential financiers and pays special attention to the organisation and programme of the first co-production market, CineMart. Since the 1990s, CineMart's model has been followed by a series of co-production markets worldwide. This article seeks both to contextualize the rise of these markets and to pose critical questions with regard to its effects on the influence of market demands vis-à-vis film festivals' cultural objective.

Netherlands Institute for Sound and Vision
Tijdschrift voor Mediageschiedenis
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TMG Journal for Media History; Vol 13, No 2 (2010): Het filmbedrijf en de markt; 144-156

de Valck, Marijke. (2010). Filmfestivals, coproductiemarkten en de internationale kunstcinema. Het CineMart-model van matchmaker onder de loep. Tijdschrift voor Mediageschiedenis, 13(2), 144–156. doi:10.18146/tmg.580