A Rotterdam Newspaper Palace. The grand city illusions of the Rotterdamsch Nieuwsblad, 1927-1940In October 1927, the Rotterdamsch Nieuwblad - the largest popular daily newspaper in Rotterdam - moved its headquarters to the very heart of the new city-center around Coolsingel and Hofplein. To add to the cosmopolitan atmosphere of the area and attract public attention, the roof of the Nieuwsblad building was adorned with an illuminated news trailer and a light tower. This not only reflected the cosmopolitan atmosphere of the area but also - literally - attracted public attention. Another strategy the Nieuwsblad cairied out was the staging of spectacular events on the square in front of its building, including 'live' demonstrations of international football matches on a large board, mounted against the facade, and the festive handing out of biscuits with aniseed comfits to celebrate the birth of crown princess Beatrix in 1938. While describing and analyzing these attractions, it becomes clearer and clearer that the Rotterdamsch Nieuwsblad played a significant role on the local market for public entertainment.

media history, newspapers
Netherlands Institute for Sound and Vision
Tijdschrift voor Mediageschiedenis
Authors who publish with this journal agree to the following terms:Authors retain copyright and grant the journal right of first publication with the work simultaneously licensed under a Creative Commons Attribution License that allows others to share the work with an acknowledgement of the work's authorship and initial publication in this journal.Authors are able to enter into separate, additional contractual arrangements for the non-exclusive distribution of the journal's published version of the work (e.g., post it to an institutional repository or publish it in a book), with an acknowledgement of its initial publication in this journal.Authors are permitted and encouraged to post their work online (e.g., in institutional repositories or on their website) prior to and during the submission process, as it can lead to productive exchanges, as well as earlier and greater citation of published work (See The Effect of Open Access).
TMG Journal for Media History; Vol 4, No 2 (2001): De stad in het nieuws; 90-109

van der Velden, André. (2001). Een Rotterdams dagbladpaleis. De grootstedelijke illusies van het Rotterdamsch Nieuwsblad, 1927-1940. Tijdschrift voor Mediageschiedenis, 4(2), 90–109. doi:10.18146/tmg.511