Het onbewuste medium. Over oude en nieuwe media
The unconscious medium. About old and new media This article examines the ways old and new media influence each other and aims to describe this interaction as accurately as possible. Starting point is the contention that the introduction of a new medium creates a new experiential reality; as to the way this new reality comes about, much remains unclear. Media function in an automatic, unconscious manner, and thus seem to conceal their own functioning mode in the process. Following in the tracks of McLuhan, the article argues this has to do with the hybrid character of all media: one medium's content is always derived from or inspired by another medium (contents of a novel/contents of a movie, contents of a movie or a documentary film/contents of a radio or television programme etc). And content is what we perceive in the first place, it distracts usfrom the deeper impact the medium at hand could have on us. In the present article I argue that modernist art interferes with the automatic, invisible functioning of media. By focusing on the specific features and the effects of a certain medium, modernist art attempts unveil the medium environment. I show nowadays media are often hybrids of old and new media. I conclude by setting forth what the implications of these insights are for digital media especially when these media are used in the making of a piece of art.
|Publisher||Netherlands Institute for Sound and Vision|
|Journal||Tijdschrift voor Mediageschiedenis|
|Rights||Authors who publish with this journal agree to the following terms:Authors retain copyright and grant the journal right of first publication with the work simultaneously licensed under a Creative Commons Attribution License that allows others to share the work with an acknowledgement of the work's authorship and initial publication in this journal.Authors are able to enter into separate, additional contractual arrangements for the non-exclusive distribution of the journal's published version of the work (e.g., post it to an institutional repository or publish it in a book), with an acknowledgement of its initial publication in this journal.Authors are permitted and encouraged to post their work online (e.g., in institutional repositories or on their website) prior to and during the submission process, as it can lead to productive exchanges, as well as earlier and greater citation of published work (See The Effect of Open Access).|
|Note||TMG Journal for Media History; Vol 5, No 1 (2002); 120-136|
Verschraegen, Gert. (2002). Het onbewuste medium. Over oude en nieuwe media. Tijdschrift voor Mediageschiedenis, 5(1), 120–136. doi:10.18146/tmg.520