This article will analyse the textual features of two recent and successful American-based Nickelodeon shows, both of which incorporate digital and social technologies into their sitcom-style format. Aimed at a tween-girl1 audience, these ‘convergence comedies’2 complicate traditional notions of media spectatorship and the distinctions between media producers and consumers as audiences are invited to participate in the processes of production. While media convergence is built into the visual style of both shows, the shows themselves converge to create a shared fictional world, dubbed the ‘Schneiderverse,’ which traverses the boundary between the real and the fictional. It will be considered how the audience’s media experience3 could be enriched through immersion in the online spaces associated with the texts.

Additional Metadata
Keywords convergence, transmedia storytelling, multiplatforming, Nickelodeon, performative participation, media experience
Publisher Netherlands Institute for Sound and Vision
Persistent URL dx.doi.org/10.18146/2213-0969.2014.jethc073
Journal VIEW Journal
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Note VIEW Journal of European Television History and Culture; Vol 3, No 6 (2014); 95-109
Citation
Dare-Edwards, Helena Louise. (2014). ‘The Schneiderverse’: Nickelodeon, Convergent Television and Transmedia Storytelling. VIEW Journal, 3(6), 95–109. doi:10.18146/2213-0969.2014.jethc073