Television Format as Cultural Negotiation: Studying Format Appropriation through a Synthesizing Approach
Despite the growing number of publications on television formats, specific theorisations regarding formats and format adaptation, in particular, are still rare. In this article, I introduce a synthesizing approach for studying format appropriation. Drawing on format study, media industry research and structuration theory, I suggest that television formats should be understood and studied as a process of cultural negotiation in which global influences and local elements amalgamate on various levels of television culture (i.e., production, text, and reception); every level includes several sites of symbolic or actual negotiation. These sites emerge in the duality of structure and human agency.
|Keywords||television format, methodology, format adaptation, media industry research, structuration theory|
|Publisher||Netherlands Institute for Sound and Vision|
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|Note||VIEW Journal of European Television History and Culture; Vol 5, No 9 (2016); 60-71|
Keinonen, Heidi. (2016). Television Format as Cultural Negotiation: Studying Format Appropriation through a Synthesizing Approach. VIEW Journal, 5(9), 60–71. doi:10.18146/2213-0969.2016.jethc103