After the fall of the Berlin Wall and the end of communist rule in 1989, the Eastern European media system embarked on a process of transformation characterised by political liberalization and commercialization. In Albania, this process was accompanied by a growing dependence on Italian television as a structural, economic and cultural model for Albanian television. This article seeks to outline the different layers and aspects of dependence that link Italian and Albanian television systems and which began to be established during the last years of the communist regime and remain prominent today. From the first programmes produced by Albanian television broadcasters in the early 1990s to the recent appearances of Italian television presenters on Albanian private channels we can observe a steady and continuous trend of growing dependency on Albania’s western neighbour.

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Sound & Vision
VIEW Journal

Carelli, Paolo. (2014). Italianization Accomplished: Forms and Structures of Albanian Television’s Dependency on Italian Media and Culture. VIEW Journal, (. 5), 79–87. doi:10.18146/2213-0969.2014.jethc058