After the fall of the Berlin Wall and the end of communist rule in 1989, the Eastern European media system embarked on a process of transformation characterised by political liberalization and commercialization. In Albania, this process was accompanied by a growing dependence on Italian television as a structural, economic and cultural model for Albanian television. This article seeks to outline the different layers and aspects of dependence that link Italian and Albanian television systems and which began to be established during the last years of the communist regime and remain prominent today. From the first programmes produced by Albanian television broadcasters in the early 1990s to the recent appearances of Italian television presenters on Albanian private channels we can observe a steady and continuous trend of growing dependency on Albania’s western neighbour.

Albanian television, Italian television, Dependency, Italianization
Netherlands Institute for Sound and Vision
VIEW Journal
Authors who publish with this journal agree to the following terms:Authors retain copyright and grant the journal right of first publication with the work simultaneously licensed under a Creative Commons Attribution License (CC BY-SA 4.0) that allows others to share the work with an acknowledgement of the work's authorship and initial publication in this journal.Authors are able to enter into separate, additional contractual arrangements for the non-exclusive distribution of the journal's published version of the work (e.g., post it to an institutional repository or publish it in a book), with an acknowledgement of its initial publication in this journal.Authors are permitted and encouraged to post their work online (e.g., in institutional repositories or on their website) prior to and during the submission process, as it can lead to productive exchanges, as well as earlier and greater citation of published work (See The Effect of Open Access).
VIEW Journal of European Television History and Culture; Vol 3, No 5 (2014): (Post)Socialist TV Histories; 79-87

Carelli, Paolo. (2014). Italianization Accomplished: Forms and Structures of Albanian Television’s Dependency on Italian Media and Culture. VIEW Journal, 3(5), 79–87. doi:10.18146/2213-0969.2014.jethc058