In this article, Heather Gumbert uses archival and contemporary writing to reflect on and historicize discussion of the significance of imported programming in Europe in the 1960s, especially in the German Democratic Republic. Imported programming was a cornerstone of the television schedules of national broadcasters, particularly in “television poor” eastern European countries, with implications for the ways in which those broadcasters could shape the visions projected to their audiences.

Transnational media exchange, Media imperialism, Eastern European television, GDR
Netherlands Institute for Sound and Vision
dx.doi.org/10.18146/2213-0969.2014.jethc055
VIEW Journal
Creative Commons Attribution-ShareAlike 4.0 International (CC BY-SA 4.0)
VIEW Journal of European Television History and Culture; Vol 3, No 5 (2014); 50-59

Gumbert, Heather. (2014). Exploring Transnational Media Exchange in the 1960s. VIEW Journal, 3(5), 50–59. doi:10.18146/2213-0969.2014.jethc055