‘Great Stuff!’: British Pathé's YouTube Channel and Curatorial Strategies for Audiovisual Heritage in a Commercial Ecosystem
VIEW Journal , Volume 7 - Issue 13 p. 19- 30
In 2014, British Pathé launched its YouTube channel with more than 85,000 items of audiovisualheritage from the 20th century. This article analyses the curational strategies of this channel as developed bythe German multi-channel network Mediakraft in consideration of YouTube’s algorithms and supposed userexpectations. This article argues that, in the context of YouTube’s commercial ecosystem, Mediakraft’scuration emphasizes celebrities, spectacular historical events, and curiosities to attract users online.
|British Pathé, Mediakraft Networks, digital curation, audiovisual heritage, YouTube, multimedia channel networks, algorithmic culture|
|Netherlands Institute for Sound and Vision|
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|VIEW Journal of European Television History and Culture; Vol 7, No 13 (2018): Europe’s Audiovisual Heritage; 19-30|
Müller, Eggo. (2018). ‘Great Stuff!’: British Pathé's YouTube Channel and Curatorial Strategies for Audiovisual Heritage in a Commercial Ecosystem. VIEW Journal, 7(13), 19–30. doi:10.18146/2213-0969.2018.jethc139