The future of television—if former Google CEO Eric Schmidt has his way—will use computational modes to attract viewers, structure results, contextual queries and/or evolving viewing patterns within an emerging televisual datascape. Departing from Schmidt's recent MacTaggart lecture this article tries to track the coded consequences of TV as data, not the least from an audiovisual heritage perspective.

search modalities, computation, YouTube, digital TV, media archive, televisual data, Google
Netherlands Institute for Sound and Vision
VIEW Journal
Creative Commons Attribution-ShareAlike 4.0 International (CC BY-SA 4.0)
VIEW Journal of European Television History and Culture; Vol 1, No 1 (2012); 34-39

Snickars, Pelle. (2012). If Content is King, Context is its Crown. VIEW Journal, 1(1), 34–39. doi:10.18146/2213-0969.2012.jethc006