Multiscreening and Social TV: The Changing Landscape of TV Consumption in Italy
VIEW Journal , Volume 3 - Issue 6 p. 24- 36
The explosive growth of handheld screen devices has fostered the emergence of new TV consumption practices: "always connected while watching TV" is the expression that best summarizes this transformation. On the one hand, we observe multiscreening practices engendered by the availability of second screen devices, which people use both simultaneously and sequentially while watching. On the other hand, these handheld devices are strengthening the social dimension of the TV-watching experience (Social TV).This paper aims to analyze the diffusion of social and connected television in the Italian market, relying on data from the “Osservatorio Social TV 2013-2014” (Sapienza University, Rome).
|Social TV, audience, multiscreening, engagement, social media, Twitter|
|Netherlands Institute for Sound and Vision|
|Authors who publish with this journal agree to the following terms:Authors retain copyright and grant the journal right of first publication with the work simultaneously licensed under a Creative Commons Attribution License (CC BY-SA 4.0) that allows others to share the work with an acknowledgement of the work's authorship and initial publication in this journal.Authors are able to enter into separate, additional contractual arrangements for the non-exclusive distribution of the journal's published version of the work (e.g., post it to an institutional repository or publish it in a book), with an acknowledgement of its initial publication in this journal.Authors are permitted and encouraged to post their work online (e.g., in institutional repositories or on their website) prior to and during the submission process, as it can lead to productive exchanges, as well as earlier and greater citation of published work (See The Effect of Open Access).|
|VIEW Journal of European Television History and Culture; Vol 3, No 6 (2014): Convergent Television(s); 24-36|
Marinelli, Alberto, & Andò, Romana. (2014). Multiscreening and Social TV: The Changing Landscape of TV Consumption in Italy. VIEW Journal, 3(6), 24–36. doi:10.18146/2213-0969.2014.jethc067