Audience participation in production of public service media programs appears to achieve objectives that are more often media-centric than society-centric. The Monitor, a journalism program of Dutch public broadcaster NPO chooses not to focus on participation in production but on participation in the information-gathering phase. We investigate whether and how participation in this stage involves society-centric participation. We carry out expert interviews with the journalists, questioning their intentions and how they evaluate audience input in terms of societal objectives. In the conclusion, we discuss how participation in pre-production can help journalists to step out of their bubble.

media studies, audience participation, public service media, media-centric, trust, transparency, filter bubbles
Netherlands Institute for Sound and Vision
VIEW Journal
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VIEW Journal of European Television History and Culture; Vol 8, No 16 (2019): PSB in the Digital Age; 45-58

Vanhaeght, Anne-Sofie. (2019). Audience Participation in PSM from a Media-centric to a Society-centric Approach: The Monitor as a Best Practice of the Dutch Public Broadcaster NPO. VIEW Journal, 8(16), 45–58. doi:10.18146/2213-0969.2019.jethc174