In the last 20 years, Italian television has discovered the richness and profitability of its enormous archives. Many new programmes have been broadcast on public and commercial television, making extensive use of historical fragments taken from previously aired shows. This essay explores the rationale behind the commercial re-use of TV archives in four different programmes: the “variety show made of variety shows” Da Da Da, the militant pastiche Blob, the commercial programming remix Super Show, the comedy history rewritten by La Super Storia. On the basis of these programmes, the consequences and risks of putting de-contextualized pieces taken from the past into the contemporary TV flow will be explored.

Additional Metadata
Keywords Italian television, archives, Public Service Broadcaster, commercial TV, TV programmes, convergence, digitization, TV history, variety shows, remix
Publisher Netherlands Institute for Sound and Vision
Persistent URL dx.doi.org/10.18146/2213-0969.2012.jethc007
Journal VIEW Journal
Rights Authors who publish with this journal agree to the following terms:Authors retain copyright and grant the journal right of first publication with the work simultaneously licensed under a Creative Commons Attribution License that allows others to share the work with an acknowledgement of the work's authorship and initial publication in this journal.Authors are able to enter into separate, additional contractual arrangements for the non-exclusive distribution of the journal's published version of the work (e.g., post it to an institutional repository or publish it in a book), with an acknowledgement of its initial publication in this journal.Authors are permitted and encouraged to post their work online (e.g., in institutional repositories or on their website) prior to and during the submission process, as it can lead to productive exchanges, as well as earlier and greater citation of published work (See The Effect of Open Access).
Note VIEW Journal of European Television History and Culture; Vol 1, No 1 (2012); 40-47
Citation
Barra, Luca, & Scaglioni, Massimo. (2012). Making the Most of the Archive: Commercial Exploitation of the Digital Archive on Contemporary Italian Network TV. VIEW Journal, 1(1), 40–47. doi:10.18146/2213-0969.2012.jethc007