The media landscape is in constant flux. The media are all around us, all of the time. Information comes to us from countless sources—from said media, or from friends and influencers. Daily social media use has in large numbers turned the traditional recipients of yore into broadcasters, in search of audiences both large and small. This media explosion brings new challenges to the Netherlands Institute for Sound and Vision, which aims to capture media’s history and impact on individuals and society, and preserve them for study and reuse purposes in the long run. This collection policy plan informs the creators and users of the collection about the way in which our institute handles its collection, and the choices we make in relation to its creation, management and accessibility. It forms the basis for collaboration with media professionals, heritage professionals, researchers, teachers and private individuals who use the collection and want to develop it further, together with us.