Television as a means of distributing public health information and influencing health behaviours was recognized even in the earliest days of broadcasting, a natural extension of health messaging on radio and film. This paper examines the place health-focused programming held in the United States’ educational television landscape and the role of Dr Richard I. Evans, social-psychology researcher, who sought to use television to influence the behaviours of youths engaging in “risky” activities.

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Netherlands Institute for Sound and Vision
doi.org/10.18146/view.221
VIEW Journal

Vinson, Emily. (2020). Just Say No: Dr Richard I. Evans Efforts to Influence Juvenile Behaviour through US Public Health Programming. VIEW Journal, 9(18), 7–22. doi:10.18146/view.221