Television as a means of distributing public health information and influencing health behaviours was recognized even in the earliest days of broadcasting, a natural extension of health messaging on radio and film. This paper examines the place health-focused programming held in the United States’ educational television landscape and the role of Dr Richard I. Evans, social-psychology researcher, who sought to use television to influence the behaviours of youths engaging in “risky” activities.

social psychology, juvenile delinquency, public health, educational television, public health, social inoculation theory
Netherlands Institute for Sound and Vision
VIEW Journal
Creative Commons Attribution-ShareAlike 4.0 International (CC BY-SA 4.0)
VIEW Journal of European Television History and Culture; Vol 9, No 18 (2020); 7 - 22

Vinson, Emily. (2020). Just Say No: Dr Richard I. Evans Efforts to Influence Juvenile Behaviour through US Public Health Programming. VIEW Journal, 9(18), 7–22. doi:10.18146/view.221