Just Say No: Dr Richard I. Evans Efforts to Influence Juvenile Behaviour through US Public Health Programming
VIEW Journal , Volume 9 - Issue 18 p. 7- 22
Television as a means of distributing public health information and influencing health behaviours was recognized even in the earliest days of broadcasting, a natural extension of health messaging on radio and film. This paper examines the place health-focused programming held in the United States’ educational television landscape and the role of Dr Richard I. Evans, social-psychology researcher, who sought to use television to influence the behaviours of youths engaging in “risky” activities.
|social psychology, juvenile delinquency, public health, educational television, public health, social inoculation theory|
|Netherlands Institute for Sound and Vision|
|Creative Commons Attribution-ShareAlike 4.0 International (CC BY-SA 4.0)|
|VIEW Journal of European Television History and Culture; Vol 9, No 18 (2020); 7 - 22|
Vinson, Emily. (2020). Just Say No: Dr Richard I. Evans Efforts to Influence Juvenile Behaviour through US Public Health Programming. VIEW Journal, 9(18), 7–22. doi:10.18146/view.221