A Programme Like No Other: AIDS Prevention in French Television, 1995-1997
VIEW Journal , Volume 9 - Issue 18 p. 68- 78
French television has broadcast health magazines since the 1950s. These magazines generally give more importance to medical expertise and curative medicine. In this article, I will present a programme that stands out from these, Sidamag, which was broadcast weekly in the mid-1990s. Targeting a young public and aiming to inform on preventive measures, Sidamag producers wanted to give space and voice to nonexperts. These three goals were only partially achieved. Preventive measures were present in all Sidamag shows however, content analysis showed that only 14% focused on prevention in youth. Furthermore, medical discourse remained dominant although significant space was given to witness testimonials.