Beyond Virtual Museums

Immersive formats like virtual museums and digital twins make heritage accessible, but they’re just the beginning. As eXtended Reality (XR) evolves, we can push beyond static exhibitions towards interactive, multisensory, and participatory storytelling—free from physical barriers. The challenge? Ensuring immersive experiences are scalable and accessible for institutions of all sizes. That’s why we created the Workbook Beyond Virtual Museums: Exploring Immersive Experience Opportunities in the Cultural Heritage Sector. The workbook invites cultural heritage professionals to explore new XR possibilities, experiment with bold ideas, and build concepts ready for collaboration and prototyping—moving beyond traditional virtual museum models.