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Aucar, Bruna and Siciliano , Tatiana

2026-08-07

Brazilian Melodrama in the Age of Streaming: The Case of the HBO Max’s Telenovela Beleza Fatal

Publication

Publication

VIEW Journal , Volume 15 - Issue 29 p. 1- 10

This article analyses the migration of Brazilian telenovelas to the streaming environment through a case study of Beleza Fatal (2025), the first original telenovela produced by HBO Max in Brazil. The objective is to examine how a format that has historically been central to the Brazilian audiovisual industry is being reshaped in the contemporary audiovisual ecosystem, with a focus on narrative and aesthetic reconfigurations. Methodologically, the study adopts a qualitative approach based on narrative analysis, examining production strategies and transformations in the local market.

Additional Metadata
Keywords Beleza Fatal, brazilian telenovela, HBO Max, melodrama, streaming, A summary of this article was presented at the ECREA 2025 CONFERENCE FILM AND TELEVISION’S TRANSFORMATIONS IN THE STREAMING ERA at the University of Bologna.
Publisher Sound & Vision
Persistent URL doi.org/10.18146/view.397
Journal VIEW Journal
Rights creativecommons.org/licenses/by-sa/4.0
Note VIEW Journal of European Television History and Culture; Vol. 15 No. 29 (2026): Understanding and Documenting the Transformations of Television Texts in the Streaming Era - Part One; 1 - 10
Citation
Aucar, Bruna& Siciliano , Tatiana. (2026). Brazilian Melodrama in the Age of Streaming: The Case of the HBO Max’s Telenovela Beleza Fatal. VIEW Journal, 15(29), 1–10.https://doi.org/10.18146/view.397
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