East Meets West: The Cultural History of Television in Bulgaria
VIEW Journal , Volume 6 - Issue 11 p. 6- 21
This study provides a glimpse into the cultural history of the popular medium of television for the period 1944-2016. Seeking a more nuanced and more evolved understanding of the role of the television in Bulgaria during socialist and in post-socialist times, this essay argues for a ‘situated’ reading of these historical developments, theorising that socialist and post-socialist television are indeed defined by disparate, yet equally influential and dynamic, cultural and political processes. From the ‘golden age’ of communist-era television, during which TV was hailed as a main force for mobilisation, education and entertainment, we will trace the ‘boom’ in commercial TV channels at the offset of the transition, with its often-questionable quality, leading to the emergence of several serious contenders on the broadcasting scene, both in terms of their financial value and in terms of their power over public opinion.
|television, Bulgaria, television history, socialism, communism, post-communism|
|Netherlands Institute for Sound and Vision|
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|VIEW Journal of European Television History and Culture; Vol 6, No 11 (2017): History of Europe’s Commercial TV; 6-21|
Ibroscheva, Elza, & Stover, Maria. (2017). East Meets West: The Cultural History of Television in Bulgaria. VIEW Journal, 6(11), 6–21. doi:10.18146/2213-0969.2017.jethc119