Will the Sun Rise? Japan’s Limited Role in the Global Format Business
This article illustrates the TV format business in Japan, which has a 60-year history of TV broadcasting and is the second biggest market in the world; however, it is still a small player in the business. The article examines the elements which prevent the international sale of more TV formats and suggests possible solutions. To meet the objectives, this study presents the following research: 1) a questionnaire to ask TV content buyers about the problems and strong points of Japanese TV formats, 2) semi-structured interviews with Japanese TV format sellers via email, 3) semi-structured interviews with TV format experts, and 4) archival research. As a result, this study found that the elements that prevent Japan from developing the TV format business include their unique presentation style in light entertainment shows, called ‘variety show style’, an inability to adjust this structure to the international market, and traditional Japanese-styled business practices. As possible solutions, this article suggests 1) introducing flying producers, 2) changing the business structure, 3) buying foreign TV formats, and 4) taking risks.
|Keywords||Japanese TV, TV format, MIP TV|
|Publisher||Netherlands Institute for Sound and Vision|
|Rights||Authors who publish with this journal agree to the following terms:Authors retain copyright and grant the journal right of first publication with the work simultaneously licensed under a Creative Commons Attribution License that allows others to share the work with an acknowledgement of the work's authorship and initial publication in this journal.Authors are able to enter into separate, additional contractual arrangements for the non-exclusive distribution of the journal's published version of the work (e.g., post it to an institutional repository or publish it in a book), with an acknowledgement of its initial publication in this journal.Authors are permitted and encouraged to post their work online (e.g., in institutional repositories or on their website) prior to and during the submission process, as it can lead to productive exchanges, as well as earlier and greater citation of published work (See The Effect of Open Access).|
|Note||VIEW Journal of European Television History and Culture; Vol 5, No 9 (2016); 48-59|
Murakoshi, Takeshi. (2016). Will the Sun Rise? Japan’s Limited Role in the Global Format Business. VIEW Journal, 5(9), 48–59. doi:10.18146/2213-0969.2016.jethc102